The topic of print advertising has been at the forefront for many years. There has been a decline in the popularity of printed newspapers and magazines since the era of the internet as almost all media have websites which have made it easier to follow the news. People either read the news online or buy a digital subscription which presupposes that their copy will be delivered to their phone or tablet. Obviously, that is one of the reasons why it is believed that print advertising as well as the whole printed media production is going to become obsolete. Even though

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Is print advertising obsolete? essay sample

Is print advertising obsolete?

The topic of print advertising has been at the forefront for many years. There has been a decline in the popularity of printed newspapers and magazines since the era of the internet as almost all media have websites which have made it easier to follow the news. People either read the news online or buy a digital subscription which presupposes that their copy will be delivered to their phone or tablet. Obviously, that is one of the reasons why it is believed that print advertising as well as the whole printed media production is going to become obsolete.

Even though not that many people read newspapers and magazines as fifty years ago, one still cannot conclude that this field is going to become obsolete. People are going to buy printed media just like they continue to buy printed books. What it means is that printed advertising is not dead because a sufficient amount of people still reads magazines and newspapers. Feel free to familiarize yourself with detailed information on this subject here …