Though such cultural industries as fine arts, film, jewelry design, and fashion have rather symbolic value, they bring profit to businesses and individuals. Except for their social value, these branches can boost economies and create job places. Some of them, such as visual arts, are more subjective, and some others (performing arts – movie, television) make a generous profit. All products and events connected to popular culture are always demanded in the society, which explains how culture turns into the industry at some point. Yet during the Renaissance, making frescoes and painting walls was a profitable career for splendid artists.
No doubt, any work of art has its value. The more valuable artistic objects the country owns, the higher is its potential to earn by exhibiting or making performances. The Cultural potential of the country greatly stimulates tourism that is already a substantial flow of money. Countries with a huge cultural heritage, such as Mexico, China, France or Italy, are usually fully packed with tourists because of the exclusive cultural artifacts they preserved. These are mainly ancient architectural constructions and items of visual art. So often pieces of art become perfect as they mature so that the work of contemporary artists is not easy to evaluate. But today we widely use art in advertising, media, and design that have less symbolic value.