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Consumer behavior essay sample


Consumer behavior is one of those aspects which is studied by marketing managers in detail as it helps them understand the way in which a consumer thinks. The better they are at this, the easier it will be for them to sell a particular product.

It is important to understand how the consumer makes the decision regarding the exact product which they are going to buy. What is necessary to highlight at this point is that there is a set of factors which are of great importance for a consumer when they decide to purchase something. It is also significant to understand whether the consumer has been influenced by something or something as well as how that influence may change their choice. Family, friends, social circle, culture and the media are among those things which can influence the consumer greatly. What it also important is the amount of information the consumer has regarding a particular product or service. The more information is available, the easier it will be to convince them. Read more here …