A gluten-free diet is a must for people with coeliac disease. Gluten is a protein found in wheat, barley, rye, and oats. It restricts dietary habits of people with gluten intolerance. To address this issue, supermarkets filled their shelves with plenty of gluten-free products. In fact, gluten-free became synonymous with healthy. In fact, biscuits and bread without gluten are very healthy to those with the coeliac disease. Technically, they are the only option for people with the gluten intolerance. The benefits for people who can tolerate gluten, however, remain insufficient.
The research conducted at the George Institute for Global Health in Sydney states that gluten and gluten-free foods are equally healthy or unhealthy. They compared bread, cereals, pasta, cakes, biscuits, ice cream, and processed meat. Products within the same category were identical in their nutritional value. This allows assuming that the hype around gluten-free products is no more than a marketing strategy. Being placed in Healthy Food section, gluten-free products certainly attract extra attention. People consider them more beneficial even if they never had any issues with products that contain gluten.