Gossips and speculation are a specialty of popular mass media. If observers cannot enhance views by posting economic forecasts and political analysis, the private life of pop stars and top officials will definitely rescue them. Whether real or fake, intimate details about the hidden routine of famous people make us instantly curious. We are much more likely to click such news on the web while we procrastinate or look through the newsfeed.
The relations between the worlds of celebrities and mass media are old and mutually beneficial. Obviously, many stars need a regular promotion, and we can see them involved in multiple scandals or public events. The others do not seek publicity, and it is difficult to find any compromising materials about them on the web. But editors of every entertaining edition feel entitled to place some relevant and bright personalities on their cover to improve sales and views.
It seems that mass media create some artificial hype around celebrities and speculate so much on mere entertainment. But all of them – media and stars – are a part of popular culture, and many people take a genuine interest in this kind of content. We expect that more websites and magazines will concentrate on relevant economic, political, and cultural events, but these are not the right topics for consumers of popular culture. Any supply is impossible when there is a zero demand.