Before the advent of digital advertising, the industry has already entered its Golden Age. Striving to make their advertising appealing, big companies wanted their ads to look like art. To keep up with the demand of the time, Andy Warhol started his career in advertising art in the late 1940s. Over the years. Warhol’s paintings became iconic pieces of pop art. He created ads for Glamour magazine, but many artworks remained in his personal portfolio until Warhol released it before his death. Warhols’ paintings pictured products of top Western companies, such as Apple, Chanel, Volkswagen, Paramount Pictures, and others. His
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The power of light does not only relieves winter blues and saturates our body with vitamin D. Laser radiation is the most effective way of curing cancer we have developed so far. Unlike the ordinary light that has waves of different length, laser focuses light of a specific length in a narrow but powerful beam. Depending on the wavelength, a laser can cut steel or shape diamonds. In medicine, laser acts instead of a scalpel. It helps to treat the affected area precisely without damaging much of the body. Laser therapy is especially effective in the early stages of
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Consumer’s behavior is a mysterious and very complex process. However, it is not as unpredictable as it seems at first sight. Most marketers need to forecast needs, wants, and capabilities of their consumers. If we want to release a successful product to be sold out quickly, we have to stay focused on our consumer in the first place. Today there are various research tools that help to analyze customers and their motivation. However, both data-driven and old school methods of the forecast can analyze consumers behavior only partially. Big data have brought new opportunities for understanding current and future
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Climate change is happening right now, and neither officials nor climatologists can deny it so far. Our planet will hardly remain the same in a couple of decades, and there is a sad statistics. Animals go extinct, plants vanish, landscapes lose their primary properties. Both humans and animals lose their habitat because of dramatic changes and harsh weather conditions. It looks like we cannot modify such deep climatic processes. Nevertheless, there are ways to ease the man-made environmental pressure at the very least. Tackling climate change is a challenging and global goal. We cannot just transfer to renewable energy
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Since No Child Left Behind Act was introduced in 2002, standardized tests have become teachers’ favorites. They required students to answer maximum questions in minimum time filling in the answer sheets that can be checked by a processing machine. Standardized tests allowed to comprehensively check students achievement in math, science, and many other disciplines. Despite the results of American students are lower than average internationally, Chinese students have proven that the system can work perfectly. China is the country with a long tradition of standardized testing, and Chinese students scored top points in the international ranking. For the last
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